I build AI products used by tens of millions.
A few thousand use apps I built myself.
VP of AI Products at Constant Contact, leading the company's
shift to AI-native for the millions of small businesses that don't have a
marketing team and shouldn't need one. Before that, sixteen years at HP: from my
first machine learning product in 2013, before there was a title for it, to AI
strategy for a ~$40B PC business. Nights and weekends, I build my own apps: six
shipped, one acquired.
Selected work
HP Workforce Experience Platform
Team · Sr. Director · 2022–2025
One platform for IT to see and fix what slows employees down across their fleet.
PRFAQ to commercial launch in 8 months. Over 650K users in the first quarter,
90%+ retention, $47M ARR within two years, and a Visionary spot in Gartner's
first Magic Quadrant for Digital Employee Experience. Its success is why HP
created the Workforce Solutions division.
Inside that ~350-person division, I led the reorg of digital services:
cross-functional pods, lighter governance and faster decisions, and hiring,
rotating and upskilling talent alongside HR. Managed ~35 PMs, plus a 90-person
ops team in the interim. Ran build vs. buy and diligence, including the 2024
acquisition of Vyopta, and partnerships with Microsoft, ServiceNow and Capgemini.
Notes and to-dos in one place, so the overhead stays out of the way of the
actual work. Started in 2021; took two years to build, double my estimate.
Designed, coded, launched, marketed and supported it myself. Ten major updates,
a small and loyal user base, acquired in 2025.
Team · Global Head of AI Software Products & Experiences · 2025–2026
Promoted to lead AI strategy and execution for a new division built to improve
the experience of HP's ~$40B PC business, advising the President, with a roadmap
executed by several hundred engineers across industrial design, hardware R&D
and software. I argued that intelligence belongs on the device, not in someone
else's cloud, and proved it with an agentic assistant running fully local. It
became HP's AI North Star.
Solo · Web, full-stack · 2024–2026 · top 15 on Product Hunt
A speaking coach on demand: upload a recording, get a score and line-by-line
feedback. Built the full stack myself. The Product Hunt launch showed my
onboarding asked for trust before it showed value, so I rebuilt it.
Team · Director, Platform Product Management & Data Science · 2020–2021
Inherited TechPulse at ~100K seats and struggling with cost per seat. Made it
the telemetry platform for every HP device: 50x growth and 80% lower cost per
seat in a year, then past 50M devices. On top of that data, I developed the
concept for ActiveCare and led the team that built it, replacing warranties with
proactive, telemetry-driven support: $3M to $168M from 2021 to 2024, and the
foundation for the Workforce Experience Platform. A ~30-person org of PMs, data
scientists and engineers.
Earlier, also solo:
NewsWave, a news feed ranked by ML
classifiers I trained myself (iOS and Mac, 2020–2022);
Denarius, personal
finance for macOS (2017–2020);
Notio, a notes app for
iOS (2014–2015);
and Excelling,
an Excel companion that's been on the App Store since 2013 and
still live.
Speaking & teaching
From a fragmented portfolio to one B2B SaaS platform
Why intelligence belongs on your device, not in someone else's cloud
In an AI world, great communicators stand out
CPO Summit, Product-Led Alliance2025 to nowHP Worldwide Developers Conference2022 to 2025UC BerkeleyApplied AI & digital transformation, MBA & EMBA, 2018 to 2022HP Customer CenterAI workshops with visiting C-suites, 2017 to 2026
A Raspberry Pi gardener that waters the backyard based on temperature, rain and soil moisture, and a digital guard that watches the house while I'm away.
GuiasXV
A monthly tech podcast that became the most subscribed in the Spanish iTunes Store, 2006–2008. Applesfera, sample.
Books I frequently recommend
Build, Tony Fadell
product
Shoe Dog, Phil Knight
business
The Ride of a Lifetime, Robert Iger
business
Call Sign Chaos, Jim Mattis and Bing West
leadership
Extreme Ownership, Jocko Willink and Leif Babin
leadership
How to Win Friends & Influence People, Dale Carnegie
influence
Man's Search for Meaning, Viktor E. Frankl
life
Roles
2026 to now
VP, AI Products · Constant Contact, San Francisco
Leading the shift to AI-native and opening new small business segments.
2025 – 2026
Global Head of AI Software Products & Experiences · HP, Palo Alto
AI strategy and execution for the ~$40B PC business. A fully local agentic assistant became HP's AI North Star.
TechPulse 50x, cost per seat down 80% in a year. Developed ActiveCare, $3M to $168M.
2019 – 2020
Sr. Manager, Digital Solutions · HP, Palo Alto
Built HP's internal sales-pursuit platform from the ground up: 20+ legacy tools
retired, RFP turnaround 3× faster, still in use globally.
TSIA Innovation in Sales, 2020.
2017 – 2019
Manager, Services Digital Strategic Initiatives · HP, Palo Alto
2013 – 2017
Machine Learning Transformation Lead · HP, Geneva
First ML product: an account-renewal model for HP sales, $12M a year within two years.
